Intuit Updates GenOS for Delivery of Done-for-You Agentic AI Experiences

Intuit Updates GenOS for Delivery of Done-for-You Agentic AI Experiences

The updates will accelerate Intuit’s ability to deliver done-for-you agentic AI experiences for its connected products and services.

Intuit Inc, the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, has supercharged its proprietary Generative AI Operating System (GenOS) with major enhancements to drive development velocity at scale across the company’s platform. 

This will accelerate Intuit’s ability to deliver done-for-you agentic AI experiences for its connected products and services—with a seamless path to trusted live human experts—to solve its customers’ most important financial problems and drive durable growth.

Intuit’s investments in a robust GenOS over the past three years have enabled the company to fuel innovation with unparalleled speed for its approximately 100 million consumer and small and mid-market business customers—not only keeping pace with rapid technological industry advances but setting the pace—by melding the best of artificial intelligence and human intelligence on its platform.

For example, agentic AI built with GenOS is doing the hard work on behalf of business owners by automatically processing accounts receivable and accounts payable with QuickBooks Online. AI agents have also been deployed to automate conversion of US and state tax code updates into TurboTax for tax year 2025. 

The latest tax laws for individual and business filers will then be reviewed by Intuit developers and human experts (tax and bookkeeping) in preparation for the upcoming tax season in 2026.

Major enhancements to GenOS are powering end-to-end AI agent development, enabling thousands of Intuit technologists to responsibly design, build, and deploy game-changing agentic AI experiences using the company’s proprietary foundational large language models and industry-leading commercial large language models (LLMs).

“With this major agentic AI release of our proprietary GenOS, we’re supercharging the power of data, AI, and human intelligence on our platform to fuel consumer and business success through transformative done-for-you experiences,” said Alex Balazs, Executive Vice President and Chief Technology Officer at Intuit. 

“Over the past six months, our foundational platform assets and robust operating system have given us a tremendous advantage at this agentic AI moment—for Intuit developers and customers alike.”

Among the enhancements to GenOS is a comprehensive Agent Starter Kit with starter code, out-of-the box integrations for agent orchestration, memory, LLMs, tools, and a reference implementation to streamline development of powerful agents by combining advanced LLMs with Intuit’s rich data, AI, and domain platform capabilities. This includes:

  • A revolutionary capability to optimise and translate prompts across LLMs, which allows developers to create the best prompts to drive customer benefits.
  • New planning, reasoning, and execution services, which enable agents to solve complex tax, personal finance, accounting, and marketing problems on behalf of customers. Soon, these benefits will come to life for Intuit small and mid-market business customers with the introduction of AI agents to simplify the day-to-day tasks of running and growing a business.
  • A new set of capabilities to integrate with AI-powered forecasting and recommendation systems, which will give state-of-the-art prediction capabilities to agents to serve millions of consumers and businesses with agentic AI experiences.

Soon, Intuit will be rolling out AI agents built with GenOS, including customer, payments, finance, project management, and accounting agents to help make it easier and faster to run small and mid-market businesses. 

Designed to solve challenges before they arise, the AI agents will provide predictive insights, take smart action on customers’ behalf, and seamlessly connect them to AI-enabled human experts, with the customer always in control.

“Intuit is at the forefront of the agentic AI era, integrating GenOS with AWS native services to accelerate delivery of customer benefits,” said Swami Sivasubramanian, Vice President of Agentic AI at AWS. 

“At AWS, we believe agentic AI will change how organisations operate and collaborate across industries. Together, we are committed to delivering tangible business value through enhanced workplace productivity and continued innovation.”